Despite the growth in popularity of ecommerce and the effects of the coronavirus lockdown, new research has found that physical stores will still heavily influence retail transactions.
While traditional shop sales have steadily decreased over the last few years, physical stores will still account in some way for £8 of every £10 to be spent in retail by 2025, according to new research by Intu and the Javelin Group.
The study found that while in-store sales will remain important, they are increasingly only one part of a retail store’s function, such as click-and-collect purchases, in-store orders, ship-from-store and customer service functions.
It also does not take into account the “halo effect” – the catchment area around a store where digital sales tend to double.