Fitzrovia has undergone a renaissance. Once home to bohemians such as Virginia Woolf and George Bernard Shaw, the patch of central London that is north of Soho and east of Marylebone became overlooked by homebuyers.
They were put off by its anonymous offices, its irregular, higgledy-piggledy streets and housing stock less grand than other pricier areas. It lacks the regal squares of nearby Bloomsbury and the period grandeur of its neighbours due to the fact that it was not developed by a handful of big landowners, but lots of minor ones.