Ian Scott International


Hong Kong’s Global Brands Group chooses White City for European HQ

A Hong Kong-based licensing firm, which distributes Barbie, Calvin Klein and Karen Millen goods, is set to open a new European head office in White City.

Global Brands Group, which develops, markets and sells products as a licensee, and its sister logistics company Li & Fung, are taking 50,500 square feet at the WestWorks building at White City Place.

The pair are relocating from their Marylebone Road base before the end of the year.

Commitment to a new lease is a coup for the London market, where some businesses have been nervous about signing leases until a Brexit deal is agreed.

White City Place is a redevelopment of the former BBC Media Village undertaken by property firm Stanhope and investors Mitsui Fudosan and AIMCo. 

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